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Our Partners
Our Partners
Broadbeam Media
Broadbeam Media is Active’s performance and analytics arm. Broadbeam approaches media planning and buying by finding pockets of undervalued inventory in the fragmented digital video landscape, including direct response television (DRTV), advanced TV and digital. Using research-driven strategy, the agency utilizes proprietary tools to evaluate opportunities, find the most valuable impressions across all inventory and targets and optimize returns. In addition to an in-house research team that creates custom client solutions for evaluation and reporting, Broadbeam Media also extends production support for new media creative and video needs.
iNvolved Media
iNvolved Media is Active’s strategic digital media partner. iNvolved provides advertisers and agencies with the ability to plan, execute and optimize cross-screen programmatic, search and social media campaigns. Their unique value lies in their ability to harmonize consumer, audience, and consumption data, manage media delivery to the user across their different digital devices, and drive better return on media investments. Through the use technology, the iNvolved team is dedicated to eliminating media waste using a data driven, people-based approach.
DAWN
Active International is the exclusive Barter agency of DAWN, a fast-growing portfolio of best-in-class, specialist agencies with centralized data science, advanced analytics, and econometric measurement. Recognized as The Modern Marketing Model, Dawn provides today's marketers fully integrated, highly collaborative, data-driven business solutions.
The Ad Learning Exchange
Active International partners with The Ad Learning Exchange by developing curricula and leading courses across a variety of disciplines including Direct Response & Performance Marketing, Digital Programmatic, Diversity, Equity & Inclusion, and more. The Ad Learning Exchange (ALEx) is building a learning community for ad and media professionals. Leveraging their long-standing expertise in e-learning, they created a dedicated space to learn, connect and stay up-to-date on the latest and greatest from around the advertising and media industry.
Association of National Advertisers (ANA)
Active International is the exclusive Corporate Trade/Barter strategic partner of the Association of National Advertisers (ANA). The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy. Active supports the ANA through hosted events and speaking engagements that inform its membership with industry insights and ways our innovative business solutions can help their business.